So what exactly is schr.ai?

Custom AI that knows your business and puts that knowledge to work — built by a family that's been in the knowing business since 1976. The long version is a letter, just below. Either way it ends in the same place: the cleverest system in the world is worthless if it doesn't get results.

Book a consultation See what we build

Running a build of your own? The schr.ai internship puts you at our bench.

intake-agent.config.ts · demo

1// Demo config: every agent is custom-built
2import { Agent } from "@schr.ai/core"
3
4export const agent = new Agent({
5  name: "Client Intake",
6  model: "claude-opus-5",
7  tools: [crm, calendar, email],
8  trigger: "new_inquiry",
9  actions: {
10    qualify: true,
11    draftReply: true,
12    book: "consult-30min"
13  }
14})

$ agent watching inbox: replies drafted, calendar handled

What schr.ai is all about.

Is it a workshop where agents get built, torn apart, and rebuilt until they hold? A library that remembers everything your business ever learned? A war room where your ad spend gets argued over like it’s our own money? It’s all of the above — plus the salt mine, where we work our butts off to get results.

My grandfather Bob opened this shop in 1976 on one bet: know the client’s business better than they do, and the work takes care of itself. His three sons made it real. My dad — Bri Da Schri, to the shop — bought it from him in 1996 and ran it for twenty-five years, most of it straight out of his head. In 2021 we lost him, with no warning, and everything he never had to write down went with him. My brother and I run the place now. T.ai Da Schri and Z.ai Da Schri — read the company name again. And the first thing we built was a brain that never forgets what a business knows. You can guess why.

Here’s what three generations taught me: generational wealth isn’t money. It’s knowledge. We have ours — and the job now is making sure you have yours: kept alive, compounding, impossible to lose the way we almost lost ours. That’s the bet, fifty years in. The work takes care of itself.

— T.ai Da Schri

AI that earns its keep

Four kinds of systems come off this bench. All custom, all in production. Not slideware.

/// 01

AI Agents

Intake, support, research, follow-up: the work that eats your team's week. Our agents don't assist with it. They do it. The judgment calls still come to you — that part of the job was never the problem.

Talk through a use case

Agent · example session

Three inquiries overnight. Two match your ideal profile. I drafted replies and proposed times.

Send both. What about the third?

Out of scope, so I routed it to the referral list with a polite decline. Done.

/// 02

Workflow Automation

Data doesn't move itself. Now it does. We connect the tools you already run, so intake lands in the CRM, bookings reach calendars, orders reach fulfillment, and nobody re-types anything. Ever.

Map your workflow

Webhook Transform CRM Notify

every step logged · retries on failure · humans looped in on exceptions

/// 03

RAG & Knowledge Systems

Your documents already know the answer. Getting it out is the hard part. That's why we build custom retrieval over your files, your data, and your history: real answers, with citations you can check.

Bring your documents

Knowledge base · example exchange

What's our refund policy for enterprise contracts?

Enterprise refunds are processed within 30 days of written notice. Source: terms.pdf, §4.2.

/// 04

AI Strategy

The truth about your stack will set you free. It might piss you off first. A clear-eyed audit of where AI actually pays off and where it doesn't, with a build plan you can act on — with us or without us. Half our advice is "don't." The other half pays for it.

Start with an audit

Phase 1 · Auditwk 1–2

Phase 2 · Quick winswk 3–4

Phase 3 · Core buildwk 5–10

Phase 4 · Scalewk 11–12

Not a chatbot. Not a wrapper.

Most software remembers your business like a goldfish remembers the castle: every lap, brand new. The schr.ai brain doesn't do laps. Your operation — products, processes, ad spend, history — indexed, retrievable in milliseconds, and still learning. It even knows your site went down last Tuesday and got fixed before you woke up.

One more thing, because a memory this good should worry you a little: it takes orders. Ask the brain to forget a human — a customer, an employee, anyone — and they're forgotten. Completely. Total memory, your rules.

In production now

Real engagements, anonymized on purpose. The names are theirs. The systems are ours to show. Everything in this room is running as you read.

Live deploymentRetail / E-commerce

Your room. Their catalog. One photo.

A customer uploads a photo of their patio. The AI reads the space — focal points, anchors, traffic flow, light — and places real products in it the way a designer would. Not algorithmic placement. Design logic. Then it does the part every showroom dreams about: it captures the lead.

Before and after: a bare patio, then the same patio with real outdoor furniture placed by the visualizer — Before and after: AI-powered room visualization places real outdoor furniture in a customer's patio using interior design reasoning.

Live deploymentEducation

The tutor read every course. Twice.

A study tutor that knows all 41 courses, 123 topics, and 166 quizzes, and meets each student at their weak spots — at 2am, if that's when they study. A separate service bot handles enrollment and billing, so the staff handles students instead of fires.

FoundationAll industries

The part nobody sees. Everybody feels.

Under every system in this room: hosting we own, SEO for the AI-search era, Google and Meta Ads on tracking you can trust, and 24/7 monitoring with the caching, failover, and incident response that keeps client sites up. Fifteen-plus years of client retention. Zero early cancellations. Boring on purpose.

Also in production

services

Intake chatbots and automated booking for service businesses

Inquiries answered, consultations scheduled, edge cases routed to humans, every action logged.

marketing

Paid search with tracking you can trust

Multi-campaign ad management on rebuilt conversion tracking, so spend decisions follow real numbers instead of platform guesses. The platforms grade their own homework. We don't let them.

Four steps. No leaps.

This is the salt mine. Here's how the work actually goes.

Discovery

We learn your business inside and out: workflows, pain points, the stuff nobody wrote down. House rule since 1976: know the client's business better than they do. We're not above homework.

Typical: 2–3 calls + async audit

Strategy

We design the right solution with a clear scope, timeline, and cost model, in writing. If the honest answer is "you don't need us yet," you get that in writing too.

Deliverable: technical spec + cost model

Build

We implement and integrate with the tools you already use, shipping working increments you can see every week. No big-bang reveal. Reveals are for magicians.

Weekly demos + iterative delivery

Support

Monitoring, optimization, and honest advice as your usage grows, including when the right answer is "don't add more AI."

Ongoing monitoring + tuning

“AI is turning SaaS into infrastructure. You expect to have water at your home — that utility is just expected. AI will become the same. The businesses that adopt early and in the right fashion will shine.”
Tyler Schraff, President

We train the people who build this.

The schr.ai internship is 12 weeks at our bench: real systems, real code review, direct mentorship inside a working practice. The next generation doesn't learn from a slide deck. Neither did we.

About the internship

Let's talk about your project

No pitch deck. No demo-request maze. Tell us what you're trying to solve, and we'll tell you honestly whether AI helps. Sometimes the answer is no — because fifty years in, we decide who our clients are as much as they choose us. Not to be precious. It's how the work stays sharp and the easy years never make us soft. When both sides choose, you get everything we've got.

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Services of interest

AI Agents Workflow Automation RAG & Knowledge AI Strategy

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